How to seduce people so they vote for you : address their concerns.
Obama addresses several key concerns of 2008 :
“I do want three things,” “I want to end
the war. I want to get everybody a health care system that is sensible
and common sense and saves money. And the energy policy. But, if I had
to just choose one thing, that would be it.”
And I believe indeed Americans are concerned by those
So to be successful, just address your client's pain points. A well known sales technique applied at a large scale.
Good job, Mr Obama...